Post by account_disabled on Feb 27, 2024 18:14:44 GMT 10
A lot has been said about remarketing. On the blogs of leading companies, you can find more than one case where they talk about the fact that this tool brought +50% or more conversions. But today we will not talk about numbers, but about how remarketing works and why you should not exclude it from your strategy. Why is remarketing needed at all? Let's start with the fact that in some niches the decision-making period is initially long. Before buying an apartment or a car, a potential client considers everything in detail. Balanced decisions require time, during which it is easy to forget even about a very favorable offer. And the task of a competent marketer is to remind in time.
The second reason why this tool cannot be ignored is that nowadays advertising on the Internet has become such an everyday phenomenon EL Salvador Mobile Number List that a person may not even notice it. And even if your creatives were designed by Tobias van Schneider, and the text of the ad was written by David Ogilvy, do not expect that the user will immediately run to order the product or service. This is where remarketing comes in - targeting people who have already visited your site. But not everyone who clicked on the link in the ad should be on this list. Let's talk about mistakes The fact that a user has visited your site does not mean that he is a potential customer.
Despite the obviousness of this point, some specialists overlook it and instead of the result, their clients receive a loss of time and money. Why does this happen? If the user is not interested in your product or service, and advertising follows him everywhere, then at best he will remain simply indifferent. And at worst - irritated. You don't lose money because he doesn't click on the ad. But you lose loyalty, which may turn out to be more expensive than money (remember how you yourself refused to buy the brand's products just because you were tired of its intrusive advertising).
The second reason why this tool cannot be ignored is that nowadays advertising on the Internet has become such an everyday phenomenon EL Salvador Mobile Number List that a person may not even notice it. And even if your creatives were designed by Tobias van Schneider, and the text of the ad was written by David Ogilvy, do not expect that the user will immediately run to order the product or service. This is where remarketing comes in - targeting people who have already visited your site. But not everyone who clicked on the link in the ad should be on this list. Let's talk about mistakes The fact that a user has visited your site does not mean that he is a potential customer.
Despite the obviousness of this point, some specialists overlook it and instead of the result, their clients receive a loss of time and money. Why does this happen? If the user is not interested in your product or service, and advertising follows him everywhere, then at best he will remain simply indifferent. And at worst - irritated. You don't lose money because he doesn't click on the ad. But you lose loyalty, which may turn out to be more expensive than money (remember how you yourself refused to buy the brand's products just because you were tired of its intrusive advertising).
Coercive Conversion SHOULD STOP!!