Post by account_disabled on Dec 27, 2023 13:40:38 GMT 10
Google Shopping or Amazon Advertising? It's the big question. Both have engaged in the 'great war' of online sales channels, and both know that in reality there can only be one winner: the one who manages to sell more (obviously). On the path to leadership, the improvements implemented by both companies do not stop, since each step they take can bring them closer and better to their audience. In a presentation presented by the CCO of Barcelona Tech City , Ricard Castellet, the co-founder and technical director of the marketing agency Digital Estudio34 , Ugo Smith, 'engaged' viewers who were asking themselves this great question for an hour and that is, Understanding well what each of these online sales channels are and what they are for can be a reason for success for a business. What is Google Shopping? In short, Google has long been able to boast of having almost no competition and being the king of its majority of products and services: its web search engine (Google), its browser (Google Chrome), web maps (Maps), the platform of videos par excellence (YouTube) or emails (Gmail), among many others. What is missing? Control online buying and selling.
Ugo Smith defined Google Shopping as “a multi-device online showcase aimed at selling products that allows you to take over the screen so that you can differentiate your brand from others.” Once we start Phone Number List searching for the item we want, Google Shopping shows us the product ads with: its name, an image, the price, which store sells it to us and the rating given by other users. Once we choose the one that is of interest to us, we land on the seller's website and the specific product sheet. Amazon is trembling, and Europe is the next target that Google plans to attack after the implementations carried out in the United States have brought great results. It is true that in Europe this storefront has advanced filters and has its own cart and payment management , which requires a Google Pay account , but in the United States the entire channel itself is much more developed and even has another integration: Google Express . Thanks to this, the user not only receives personalized suggestions, but also has a universal shopping cart that allows them to buy directly on the platform, thus streamlining the process and improving the user experience .
How are they different? It is true that they work in a similar way, since performing a search in each of them can be done through filters and both offer us a list of results with complete information sheets about the product. So the biggest differences are found by businesses looking for the most appropriate online advertising channel to advertise and sell their products. As Ugo Smith commented, “some of the biggest beneficiaries of this showcase may be retailers and, above all, SMEs, which must find ways to remain competitive in this multi-device and competitive world to: increase their income; increase your traffic (online and physical); maintain margins and gain loyalty. According to a recent statement from Google from October 2020, since Google launched free Google Shopping listings in the United States, retailers who have listed their products have managed to get 50% more visits to their websites . Thanks to the success achieved, in that same statement the company announced the extension of this measure to the countries of Europe, the Middle East and Africa.
Ugo Smith defined Google Shopping as “a multi-device online showcase aimed at selling products that allows you to take over the screen so that you can differentiate your brand from others.” Once we start Phone Number List searching for the item we want, Google Shopping shows us the product ads with: its name, an image, the price, which store sells it to us and the rating given by other users. Once we choose the one that is of interest to us, we land on the seller's website and the specific product sheet. Amazon is trembling, and Europe is the next target that Google plans to attack after the implementations carried out in the United States have brought great results. It is true that in Europe this storefront has advanced filters and has its own cart and payment management , which requires a Google Pay account , but in the United States the entire channel itself is much more developed and even has another integration: Google Express . Thanks to this, the user not only receives personalized suggestions, but also has a universal shopping cart that allows them to buy directly on the platform, thus streamlining the process and improving the user experience .
How are they different? It is true that they work in a similar way, since performing a search in each of them can be done through filters and both offer us a list of results with complete information sheets about the product. So the biggest differences are found by businesses looking for the most appropriate online advertising channel to advertise and sell their products. As Ugo Smith commented, “some of the biggest beneficiaries of this showcase may be retailers and, above all, SMEs, which must find ways to remain competitive in this multi-device and competitive world to: increase their income; increase your traffic (online and physical); maintain margins and gain loyalty. According to a recent statement from Google from October 2020, since Google launched free Google Shopping listings in the United States, retailers who have listed their products have managed to get 50% more visits to their websites . Thanks to the success achieved, in that same statement the company announced the extension of this measure to the countries of Europe, the Middle East and Africa.
Coercive Conversion SHOULD STOP!!